There’s an Edible for that

Edible - formerly known as Edible Arrangements - went through a massive evolution in 2023 with a new CMO who built a new marketing department, a new brand positioning, and did a complete overhaul of the brand’s personality, look and feel. We were given a nugget of an idea, a fast-approaching deadline, and marching orders to concept and execute a big brand awareness campaign to reset people’s perceptions.