“Heather Bell is the ideal agency leader and I wish there were more like her. Heather leads with kindness, compassion and enthusiasm that creative agencies wish they had. I’ve been fortunate enough to work very closely with Heather Bell and the KO:OP team (in-house Coca-Cola creative agency) for a few years. Under Heather’s leadership, this agency not only rivaled external agencies, it many times beats them out in creative pitches. It’s no surprise that she is a magnet for great talent. Her strong understanding of creative and business strategy gives her a leg-up and it’s no surprise she has cultivated a well-deserved reputation as ‘the problem solver’. There is not a brief, problem, or business challenge that Heather can’t find a way to tackle to deliver for the business.”

— KATE SANTORE, Integrated Marketing CoNTENT - Coca-Cola TM

“I can't say enough good things about my time working on Heather's team. She is an incredibly strategic, passionate, and, most importantly of all, compassionate leader. She fights fiercely for the well-being of her team and she pushed all of us to bring our best ideas, and our best selves, to every project. Personally, she empowered me to grow and become a better strategist by always believing in me and having an open mind to new ways of thinking. And somehow, in the midst of a pandemic and arguably the most insane year in recent memory (2020), she ensured that our team stayed close (virtually) and that every one of us felt supported — what a feat. She would be a valuable addition to any team she leads.”

— NATHALIE ESPINOL, Brand Strategist

Heather is a phenomenal leader and creative thinker. She has a rare blend of marketing expertise and business acumen that allows her to successfully manage a P&L, while delivering industry best in class work. In my time working with Heather, I have found there is no one with more compassion for her people, or the output of the work.

— ALESSANDRA CASCINO, Director Shopper Channel Portfolio

“Heather Bell is everything you want in a human. Kind, thoughtful, funny and reliable. She’s also everything you want in a boss. Intelligent, resourceful, loyal and luminary. The time I spent working for her has been some of my best professionally. Her southern accent is also downright charming. You can’t help but love someone who uses “y’all” so eloquently. We would all be so lucky to have Heather Bell lead our team. She's a gem in every way.”

— MEGAN JEAN SOVERN, Copywriter

“Heather is a boss. She knows how to steer and motivate a big team, and she has a great gut for creative thinking. She also knows how to navigate the in’s and out’s of a very complex organization and protect the best thinking along the way.”

— DIPAL SHAH, Director of Integrated Marketing Content, Sprite

“As Group Director for KO:OP, Coca-Cola’s in-house creative agency, she took the agency to new heights by creating compelling work that delivers for the business time and time again.

I have observed many of Heather’s strengths and here are a few that rise to the top:

- Ability to create strong relationships with her brand and content partners and is diligent in pushing for the right brief to get to great work

- A constant focus on fostering a sense of community, diversity and camaraderie within the agency

- She continually challenges her team to push their own boundaries. She is highly respected by her direct reports, creative teams, her peers, and senior leadership of The Coca-Cola Company

- A discerning eye for getting to a sharp strategy and strong creative work

- A steward of the P&L, KO:OP became a profit center with a 30% increase in revenues between 2018 and 2020

I highly recommend Heather in her extremely rare ability to embrace the role of creative director and business leader together.”

— TARA SAHU, Director of Integrated Marketing Content, Diet Coke

“Heather is an incredible leader of people. She's insanely focused on helping her team succeed, doing all of the above to remove the many obstacles that can occur in a large org like Coca-Cola. There’s zero BS. Just 'how can I help' and 'how can we get this done'. Hopefully I'll get to work with her again someday.”

— ALEX RUSSELL, Executive Creative Director

Heather, in a word, is spectacular. I have worked alongside Heather for years. But this year, I had the unique opportunity to work with her as her client. What she has done with KO:OP is beyond impressive. She has turned what originally was a productivity measure for The Company, into a proper award-winning agency. She knows how to build and lead a business, she knows how to lead people, she knows how to source talent and most importantly she knows how to be a human being.

— DANIELLE HENRY, Group Director, Integrated Content